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Videos
The Future of Privacy-Centric Advertising Measurement
In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
What you see (is NOT) what you get
The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.
Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019
Videos
Driving business impact through digitization
Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development.
Catalogue: Client Summit 2019- Autumn Edition
Authors: Kevin Evans, Laura Barber
Company: PepsiCo
October 3, 2019
Videos
John Wanamaker... We now know which 50% of advertising is wasted
Famous for the quote "half my advertising is wasted, I just don't know which halfâ, John Wanamaker would be concerned that over 50% of online ads served are not seen by anyone. Many of the rest are not seen by their intended audience â and...
Catalogue: Congress 2017: Visionary
Author: Jackie Lorch
November 27, 2017
Research papers
Build, measure, learn
It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content marketing campaign, there's no such thing as a bad emotion! We'll show you...
Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
September 4, 2017
Research papers
Love and trust underground
It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...
Catalogue: Congress 2017: Visionary
Authors: Nicola Barrett, Robert Ellis
Company: COG Research Ltd.
September 3, 2017
Videos
