Abstract:
Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development.
Date of publication: October 3, 2019
Catalogue: Client Summit 2019- Autumn Edition
Company: PepsiCo
Authors: Kevin Evans, Laura Barber
Abstract:
Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development.
This is a long description of some author details.
This is a long description of some author details.
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Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
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Market research for petroleum products in the automotive field | Authors: D. Leerentveld | |
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Evans and Barber (2019a, October 03). Driving business impact through digitization. ANA - ESOMAR. Retrieved April 24, 2024, from