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Driving business impact through digitization

Date of publication: October 3, 2019

Catalogue: Client Summit 2019- Autumn Edition

Company: PepsiCo

Authors: Kevin Evans, Laura Barber

Abstract:

Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development. 

Kevin Evans

Author

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Laura Barber

Author

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Roy and Venkataraman (2018a, November 11). Post-truth insights: Driving business impact . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/post-truth-insights-driving-business-impact-


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https://ana.esomar.org/documents/driving-success-through-big-data-segmentation


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Evans, Vavra, Perkins-Munn, Keiningham and Theodore (2003a, September 14). Driving share-of-wallet through customer satisfaction and brand preference. ANA - ESOMAR. Retrieved May 13, 2025, from


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Evans and Barber (2019a, October 03). Driving business impact through digitization. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/driving-share-of-wallet-through-customer-satisfaction-and-brand-preference