Abstract:

It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content marketing campaign, there's no such thing as a bad emotion! We'll show you why... We have taken a new in-depth approach to further understand what combination of emotions marketers should aim to trigger, in order to create effective content-led campaigns that will deliver a positive impact on brand metrics.