Build, measure, learn

Date of publication: September 4, 2017

Abstract:

It’s said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there’s no such thing as a bad emotion! We’ll show you why... We have took a new in-depth approach to further understand what combination of emotions marketers should aim to trigger, in order to create effective content-led campaigns that will deliver positive impact on brand metrics.

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