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Drtina and Pospisil (1997a, June 15). Local retailers counter multinationals. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/local-retailers-counter-multinationals
Montserrat, J. (1997a, June 15). The consumer. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-consumer
Van Rijn, Van Everdingen, Risseeuw and Masurel (1996a, November 01). Customer focus in a service context . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/customer-focus-in-a-service-context-
De Wulf and Van Kenhove (1996a, November 01). The battle for loyal customers . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-battle-for-loyal-customers-
Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/multi-media-
Tannus and Azambuja (1996a, September 01). The Iguassu project . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-iguassu-project-
Wisniewski and Cartwright (1996a, September 01). Understanding promotion effectiveness and profitability . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/understanding-promotion-effectiveness-and-profitability-
Schmidt and Sasserath (1996a, September 01). New product development . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/new-product-development--4826
Rouach, L. (1996a, June 15). Marketing for new technologies. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/marketing-for-new-technologies