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Local retailers counter multinationals

Date of publication: June 15, 1997

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Tomás Drtina, Evzen Pospisil

Abstract:

In the Czech Republic, internationalisation of retail structures has become the topic of the day. More and more multinationals are entering the Czech market. This paper provides an analysis of latest developments and an overview of the increasing market competition. Strong local chains have established a strategic alliance known as Czech Marketing Distribution in 1996 to face this heavy attack from abroad. Consumer research (conducted by INCOMA Praha) should help this alliance to better understand the shopping patterns of Czech consumers and to apply appropriate measures in their subsequent business strategy.

Tomás Drtina

Author

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Evzen Pospisil

Author

This is a long description of some author details.

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Drtina and Pospisil (1997a, June 15). Local retailers counter multinationals. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/regional-adaptation-of-multinationals-