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Local retailers counter multinationals

Date of publication: June 15, 1997

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Tomás Drtina, Evzen Pospisil

Abstract:

In the Czech Republic, internationalisation of retail structures has become the topic of the day. More and more multinationals are entering the Czech market. This paper provides an analysis of latest developments and an overview of the increasing market competition. Strong local chains have established a strategic alliance known as Czech Marketing Distribution in 1996 to face this heavy attack from abroad. Consumer research (conducted by INCOMA Praha) should help this alliance to better understand the shopping patterns of Czech consumers and to apply appropriate measures in their subsequent business strategy.

Tomás Drtina

Author

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Evzen Pospisil

Author

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Research Papers

Developing a local soft drink brand

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Tomas Tereba, Tomas Krasny

 

June 15, 1996

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Citation

Tereba and Krasny (1996a, June 15). Developing a local soft drink brand. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/developing-a-local-soft-drink-brand


Research Papers

Producer has changed. Consumer has changed. What about the distributor?

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Tomás Drtina

 

April 1, 1995

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Citation

Drtina, T. (1995a, April 01). Producer has changed. Consumer has changed. What about the distributor?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/producer-has-changed-consumer-has-changed-what-about-the-distributor-


Research Papers

Evolution of the retail structure in Hungary

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Eva Nevihostenyi

 

June 15, 1997

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Citation

Nevihostenyi, E. (1997a, June 15). Evolution of the retail structure in Hungary. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/evolution-of-the-retail-structure-in-hungary


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Citation

Drtina and Pospisil (1997a, June 15). Local retailers counter multinationals. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/evolution-of-the-retail-structure-in-hungary