Resources Library by ANA

Streamlining the innovation process to maximize efficiency

With the advent of digital innovation in research, consumers have evolved from closely watched subjects to partners, collaborators and co-creators. This paper explores the role of market research in facilitating the innovation process. The authors...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Allen Cai, Ching Ling Ng

Company: Labbrand

May 9, 2017

Enabling a full life to people with a mental disability

This paper describes a project carried out for Philadelphia, one of the largest health care facilities in The Netherlands for people with severe mental disabilities. It outlines how research helps Philadelphia to learn the needs of a group of people...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Maurice Palmen, Gaby Siera, Iris Aarts

November 16, 2016

Research World (January-February 2014)

It is estimated that the value of global sponsorship will exceed US$50 billion this year of which over US$1.4 billion will be spent on the FIFA World Cup taking place in Brazil. How can we measure the return of investment in sponsoring this mega...

Catalogue: Research World 2014

Author: ESOMAR B.V.

February 15, 2014

Research World (October 2013)

Big data and new technologies are creating huge new opportunities but are also changing the role and reach of market research, breaking traditional models. What are the latest developments and the implications for our sector?

Catalogue: Research World 2013

Author: ESOMAR B.V.

October 15, 2013

What the eyes don't see, the heart can't feel!

Iconic brands like Starbucks and Apple were built on belief and one needs to see, in order to believe. An understanding of the vast changes in India should offer ideas for innovative new brands but it's often a lot of the same versus anything new...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Kartikeya Kompella

April 7, 2013

Research World (November/December 2012)

In this issue we look at the core of research - understanding the consumer spirit.

Catalogue: Research World 2012

Author: ESOMAR B.V.

December 15, 2012

A changing role of agency

In China, the social welfare field is experiencing initial development and many domestic social welfare foundations and corporations lack experience in their brand propositions. This presentation provides a case study to illustrate how a market...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Wen Fan, QingQing Qiu, Yao Shi

April 17, 2012

The karmic circle

What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani

Company: KANTAR TNS Malaysia

March 20, 2011

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001

Author: John S. Pawle

Company: QRi Consulting Ltd.

February 11, 2011