Abstract:
Big data and new technologies are creating huge new opportunities but are also changing the role and reach of market research, breaking traditional models. What are the latest developments and the implications for our sector?
Date of publication: October 15, 2013
Catalogue: Research World 2013
Author: ESOMAR B.V.
Abstract:
Big data and new technologies are creating huge new opportunities but are also changing the role and reach of market research, breaking traditional models. What are the latest developments and the implications for our sector?
This is a long description of some author details.
B.V., E. (2014a, October 15). Research World (October 2014). ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/research-world-october-2014-
B.V., E. (2000a, October 01). Research World (October 2000). ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/research-world-october-2000-
B.V., E. (2009a, October 01). Research World (October 2009). ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/research-world-october-2009-
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Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
B.V., E. (2013a, October 15). Research World (October 2013). ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/research-world-october-2009-