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Durand and Marc (1971a, June 15). The choice among media (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-choice-among-media-french-
Segnit and Broadbent (1970a, September 01). Area tests and consumer surveys to measure advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
Minter, C. (1970a, September 01). Can advertising and media planning be improved by the use of single-source data?. ANA - ESOMAR. Retrieved September 26, 2024, from
Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning
Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Bertier, P. (1969a, August 01). Reflexions on the concept of a general marketing model. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reflexions-on-the-concept-of-a-general-marketing-model
Masson, P. (1968a, June 15). An international approach to data processing for media selection. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/an-international-approach-to-data-processing-for-media-selection
Broadbent and Mooney (1968a, June 15). Can informant claims on product purchase made at an interview be used for media planning?. ANA - ESOMAR. Retrieved September 26, 2024, from
West and Buck (1968a, June 15). Consistency of purchasing and television viewing behaviour optimum periods for study. ANA - ESOMAR. Retrieved September 26, 2024, from