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Meroni , V. M. (1980a, June 15). Ten years of media research and planning in Italy. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/ten-years-of-media-research-and-planning-in-italy
Leger, D. (1980a, June 15). France. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/france-1934
Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-quality-of-magazine-and-tv-exposures
Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-
Minter, C. (1980a, June 15). The target group index. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-target-group-index-2005
Worrall and Twyman (1980a, June 15). Measurement of average issue readership. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/measurement-of-average-issue-readership
Zacharias, G. (1980a, June 15). Media mappings as instruments in media-planning. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/media-mappings-as-instruments-in-media-planning
Rode, F. A. (1980a, June 15). Application of primary surveys and desk research to media planning . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning-
Kasari, H. J. (1980a, June 15). TV show loyalty in Finland . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/tv-show-loyalty-in-finland-