Abstract:

This is a companion paper to Goodhardt (1968) which was referred to in the introduction to Hulks and Thomas (1973). The Finnish data is however presented in a different way and makes a case for peoples’ loyalty to some shows, while Goodhardt argued that total ratings are almost the only important figure about a programme. Whether in a new situation one view or the other explains most has to be specially investigated. What matters is that the methods to answer these questions are now available.