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Ten years of media research and planning in Italy

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Vittorio M. Meroni

Abstract:

This paper will review 10 years of media research in Italy and then proceed to state the situation of media planning techniques and the still unresolved problem areas, which are mainly the following: A. The target group; B. How to structure vehicle selection regarding media mix decisions and media scheduling; C. Checking the effects of the media plan.

Vittorio M. Meroni

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Citation

Meroni , V. M. (1980a, June 15). Ten years of media research and planning in Italy. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/ten-years-of-media-research-and-planning-in-italy