Back

Ten years of media research and planning in Italy

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Vittorio M. Meroni

Abstract:

This paper will review 10 years of media research in Italy and then proceed to state the situation of media planning techniques and the still unresolved problem areas, which are mainly the following: A. The target group; B. How to structure vehicle selection regarding media mix decisions and media scheduling; C. Checking the effects of the media plan.

Vittorio M. Meroni

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The relative position of media planning and the relative importance in making one's own research and planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Hans Kratz

 

June 15, 1984

×

Citation

Kratz, H. (1984a, June 15). The relative position of media planning and the relative importance in making one's own research and planning. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-relative-position-of-media-planning-and-the-relative-importance-in-making-one-s-own-research-and-planning


Research Papers

Media- scanner- planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Maurice de Hond

 

June 15, 1984

×

Citation

de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/media--scanner--planning


Research Papers

Media planning in New Zealand

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Brian J. Potter

 

June 15, 1984

×

Citation

Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/media-planning-in-new-zealand


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Meroni , V. M. (1980a, June 15). Ten years of media research and planning in Italy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/media-planning-in-new-zealand