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Ten years of media research and planning in Italy

Date of publication: June 15, 1980

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Vittorio M. Meroni

Abstract:

This paper will review 10 years of media research in Italy and then proceed to state the situation of media planning techniques and the still unresolved problem areas, which are mainly the following: A. The target group; B. How to structure vehicle selection regarding media mix decisions and media scheduling; C. Checking the effects of the media plan.

Vittorio M. Meroni

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Research Papers

The relative position of media planning and the relative importance in making one's own research and planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Hans Kratz

 

June 15, 1984

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Citation

Kratz, H. (1984a, June 15). The relative position of media planning and the relative importance in making one's own research and planning. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-relative-position-of-media-planning-and-the-relative-importance-in-making-one-s-own-research-and-planning


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Media- scanner- planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Maurice de Hond

 

June 15, 1984

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Citation

de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/media--scanner--planning


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Media planning in New Zealand

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Brian J. Potter

 

June 15, 1984

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Citation

Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/media-planning-in-new-zealand


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Citation

Meroni , V. M. (1980a, June 15). Ten years of media research and planning in Italy. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/media-planning-in-new-zealand