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Research papers

Survey on the consumer's attitude towards coupons in France

This study was conducted in France to obtain a better knowledge on the consumer's attitude towards couponing promotions. Similar studies were conducted by NIELSEN in other countries (United Kingdom and United States) and it is interesting to make...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Jean Barrault
Company: Nielsen
June 15, 1976
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Citation

Barrault, J. (1976a, June 15). Survey on the consumer's attitude towards coupons in France. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/survey-on-the-consumer-s-attitude-towards-coupons-in-france


Research papers

At least sixty percent of promotion material is wasted!

Our study was based on representative samples of important groups of the food trade: 50 interviews among wholesale companies: 50 interviews among central offices of chains and 333 interviews among retailers with an annual sales volume of DM 200.000...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Wolfgang Schaefer
Company: Schaefer market research GmbH
June 15, 1976
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Citation

Schaefer, W. (1976a, June 15). At least sixty percent of promotion material is wasted!. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/at-least-sixty-percent-of-promotion-material-is-wasted-


Research papers

Marketing education for small business

This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. H. Davies
June 1, 1976
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Citation

Davies, A. H. (1976a, June 01). Marketing education for small business. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/marketing-education-for-small-business


Research papers

Reader magazine relationship and advertising effectiveness

The attitude of a magazines' selection by the reader himself indicates a system of preferences towards specific magazines based on values, which are not to be explained by reading probabilities only and which finally could be explained by...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Dieter Müller-Veeh
March 1, 1976
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Citation

Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness


Research papers

When is enough, enough?

Much of the research effort so far undertaken in the tourism field by destination countries/areas has been directed towards establishing the type of people who visit the destination and the factors which influence their choice. This information is...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Gillian Gardner-Smith
August 1, 1975
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Citation

Gardner-Smith, G. (1975a, August 01). When is enough, enough?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/when-is-enough-enough-


Research papers

Long term energy scarcities and building specifications

The Dutch government has to issue: A. Stringent requirements concerning heat and insulation in new buildings; B. A system of subsidies for improving heat insulation in existing dwellings and other buildings. Previously, when energy was both abundant...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Theo Hess
Company: NIPO
August 1, 1975
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Citation

Hess, T. (1975a, August 01). Long term energy scarcities and building specifications. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/long-term-energy-scarcities-and-building-specifications


Research papers

Attitude surveys in family planning

The purpose of this paper is to spotlight the amount of research efforts spent in India during the last twenty years in the area of knowledge, attitude and practice regarding family planning. Attempt has been made to examine the concentration of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Devendra Nath Saksena
August 1, 1975
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Citation

Saksena, D. N. (1975a, August 01). Attitude surveys in family planning. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/attitude-surveys-in-family-planning


Research papers

British attitudes towards the European communities

In the spring of 1971 Social and Community Planning Research was invited by the European Movement to conduct a major survey of public attitudes to Britain and her possible links with the European Economic Community or Common Market. Like the polls,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: James Spence
August 1, 1975
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Citation

Spence, J. (1975a, August 01). British attitudes towards the European communities. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/british-attitudes-towards-the-european-communities


Research papers

Opinion polling viewed by a late starter

The author draw from his experience that opinion polling is part of the main-stream of market research, not a seapart methodology. The remaining sections of this paper deal with his view on both technical and non-technical problems that have arisen...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Norman L. Webb
Company: Gallup International Association
August 1, 1975
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Citation

Webb, N. L. (1975a, August 01). Opinion polling viewed by a late starter. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/opinion-polling-viewed-by-a-late-starter