Marketing education for small business

Date of publication: June 1, 1976

Author: A. H. Davies


This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

A. H. Davies


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF