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Opinion polling viewed by a late starter

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Company: Gallup International Association

Author: Norman L. Webb

Abstract:

The author draw from his experience that opinion polling is part of the main-stream of market research, not a seapart methodology. The remaining sections of this paper deal with his view on both technical and non-technical problems that have arisen during his work at Gallup.

Norman L. Webb

Author

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Research Papers

Opinion polling in Ireland

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: John F. Meagher

 

June 15, 1980

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Citation

Meagher, J. F. (1980a, June 15). Opinion polling in Ireland. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/opinion-polling-in-ireland


Research Papers

Opinion polling

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Humphrey Taylor

 

September 1, 1998

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Citation

Taylor, H. (1998a, September 01). Opinion polling . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/opinion-polling-


Webinars

The future of polling after 2020

Catalogue: Webinars 2020

Authors: Kathy Frankovic, Clifford Alexander Young, Jennifer Agiesta, Jean-Marc Leger, Courtney Kennedy, Robert Y. Shapiro

 

December 16, 2020

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Citation

Frankovic et al. (2020a, December 16). The future of polling after 2020. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-future-of-polling-after-2020


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Citation

Webb, N. L. (1975a, August 01). Opinion polling viewed by a late starter. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-future-of-polling-after-2020