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Research papers

The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements

In May 1968, ML Medical Surveys Centre commenced the development of a systematic methodology for studying the reactions of General Practitioners to mailings and journal advertisements. This paper describes the work we have been engaged upon and does...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: W. A. K. Frost
June 15, 1970
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Citation

Frost, W. A. (1970a, June 15). The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-development-of-a-technique-for-measuring-the-reactions-of-general-practitioners-to-mailing-pieces-and-journal-advertisements-


Research papers

Attitudes and behaviour in consumer research

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: J. A. Lunn
February 11, 1970
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Citation

Lunn, J. A. (1970a, February 11). Attitudes and behaviour in consumer research. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/attitudes-and-behaviour-in-consumer-research


Research papers

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

The particular survey into sexuality in Holland was co-ordinated by the market and opinion research department of the publishing house concerned. An advisory committee was formed consisting of the Attwoods Netherlands team charged with the conduct of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jan D. Noordhoff
February 1, 1970
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Citation

Noordhoff, J. D. (1970a, February 01). The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-practical-value-of-a-survey-on-sexual-behaviour-and-attitudes-towards-sex-in-the-netherlands


Research papers

Comments on mr. J. F. Boss' paper

In reviewing the paper presented by Mr. J.F. Boss I believe there will be consensus that this is one of the most specialised contributions to the seminar, for which we should be grateful as it is giving a clear overview on recent methodological...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Wolfgang Meyer
February 1, 1970
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Citation

Meyer, W. (1970a, February 01). Comments on mr. J. F. Boss' paper. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/comments-on-mr-j-f-boss-paper


Research papers

Comments on mr. J.D. Noordhoff's paper

In a seminar on attitude research, the most interesting contribution this paper could make is the evidence of a positive correlation between professed behaviour and actual behaviour. Unfortunately, reliable figures on actual behaviour in the fields...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John Knecht
February 1, 1970
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Citation

Knecht, J. (1970a, February 01). Comments on mr. J.D. Noordhoff's paper. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/comments-on-mr-j-d-noordhoff-s-paper


Research papers

The use of motivation and attitude research in formulating advertising strategy

In order to formulate an advertising strategy two requisites have to be present: firstly a way of reasoning taking into account all pertinent elements in an orderly fashion and secondly the proper information to fee this scheme so that it develops on...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: H. Joannis
February 1, 1970
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Citation

Joannis, H. (1970a, February 01). The use of motivation and attitude research in formulating advertising strategy. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-use-of-motivation-and-attitude-research-in-formulating-advertising-strategy


Research papers

Some aspects of attitudes measurement multidimensional scaling

This report is not a result of personal research. It attempts only to evoke a few techniques which, at least in our country, are insufficiently used by marketing practitioners. The bibliography on such techniques is so extensive that we could not...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jean-François Boss
February 1, 1970
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Citation

Boss, J. (1970a, February 01). Some aspects of attitudes measurement multidimensional scaling. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/some-aspects-of-attitudes-measurement-multidimensional-scaling


Research papers

Attitude and motivation research in exporting

At this stage it is important to realise that in international trade attitude and motivation research should not be confined to the country or countries which are the export targets but should include similar research within the exporting country...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Henk L. Bos
February 1, 1970
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Citation

Bos, H. L. (1970a, February 01). Attitude and motivation research in exporting. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/attitude-and-motivation-research-in-exporting


Research papers

Attitudes: What do we want them to mean?

One of the principal difficulties in the field of attitude-research seems to be, that the concept attitude means so many different things to so many people. I believe we are now adequately armed to take a closer look at attitudes. But first of all I...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Peter H. van Westendorp
February 1, 1970
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Citation

van Westendorp, P. H. (1970a, February 01). Attitudes: What do we want them to mean?. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/attitudes-what-do-we-want-them-to-mean-