Resources Library by ANA

On the possibility of predicting ratings reliably

The paper reports on a secondary analysis of Australian People Meter data, using trend-series data analysis techniques. It places particular emphasis on deriving a neural network model of television audience estimates. The research program has been...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Ian Garland

Company: Nielsen

June 15, 1996

Zapp!

This paper describes an extensive research project concerning the leakage and influx of viewers during commercial breaks. The goal of this research project is to determine which factors bring about this kind of channel switching. The study covers the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Lex van Meurs

Company: GfK

June 15, 1996

Measuring audience reaction in the UK

This paper deals with the measurement of audience reaction - what viewers think of the television programmes they watch - which is monitored on a continuous basis by broadcasters in the UK. The problems of translating appreciation into a simple score...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Richard Windle, Liz Landy

June 15, 1996

ITV ratings are not a commodity product

The historic perception that too much “wastage” is generated on TV and the recent increase in fragmentation of viewing, were beginning to have deleterious effects on UK television advertising and the major commercial channel, ITV, in...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Susan Read

Company: Laser Marketing Research (Europe) Ltd.

June 15, 1996

Radio audience measurement systems across Europe

This paper follows up a range of issues about the validity and reliability of radio audience measurement systems across Western European countries. Evidence of their unreliability was in particular demonstrated by what can happen to a country's radio...

Catalogue: Radio Research Symposium 1995

Author: Peter Menneer

July 1, 1995

One day aided recall, or a few days without aids

Ireland has a 35 year history of measuring radio audience levels using the one-day aided recall method. The establishment of 20+ new local independent stations in Ireland in 1990 provided an ideal opportunity to review all radio audience measurement...

Catalogue: Radio Research Symposium 1995

Author: Aine O'Donoghue

July 1, 1995

Piloting a "PPD" in the UK

This paper describes the audience measurement problem confronted in the United Kingdom as the number of radio stations available has increased. The conventional diary system - in which stations are pre-listed - is no longer able to cope in some...

Catalogue: Radio Research Symposium 1995

Authors: Roger Gane, John Stockley

July 1, 1995

Diary VS recall

The 24 hour recall technique is common to nine European countries, while the diary is used in five. According to Mr Peter Menneer’s presentation in Nov-Dec. to ESOMAR , most countries where diary is used for measuring radio audience tend to...

Catalogue: Radio Research Symposium 1995

Authors: Arnaud de Saint Roman, Odile Le Moal, Rene Saal

Company: Mediametrie

July 1, 1995

How to measure the impact of radio commercials?

This paper is set up as follows. First the background and history of development of the measuring instrument will be described. Then we will go into the (present) design of the measuring instrument. This will be followed by a discussion of the...

Catalogue: Radio Research Symposium 1995

Authors: Swantje Brennecke, Co van Rooijen, Leo van Doorn

July 1, 1995