Measuring audience reaction in the UK


This paper deals with the measurement of audience reaction - what viewers think of the television programmes they watch - which is monitored on a continuous basis by broadcasters in the UK. The problems of translating appreciation into a simple score for each programme are discussed. The relationship between audience appreciation and audience size is examined and appreciation scores are found to differ for different types of programme and different demographic groups. Audience reactions to particular series are analysed and the way in which the service is being adapted to cope with the fragmentation in the television audience discussed together with the relevance of audience appreciation to advertisers.

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