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ITV ratings are not a commodity product

Date of publication: June 15, 1996

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

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Author: Susan Read

Abstract:

The historic perception that too much “wastage” is generated on TV and the recent increase in fragmentation of viewing, were beginning to have deleterious effects on UK television advertising and the major commercial channel, ITV, in particular. We were asked by our sales team to produce evidence that there was a differentiation in the quality of ratings delivered both within and across channels. Three areas of our work programme are described below. All the information is derived from analysis of the current UK audience measurement system (BARB).

Susan Read

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Research Papers

iTV

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: David C. Tice

 

June 17, 2003

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Citation

Tice, D. C. (2003a, June 17). iTV. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/itv


Research Papers

Some ratings are more equal than others

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Julian Dobinson

 

August 1, 1999

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Citation

Dobinson, J. (1999a, August 01). Some ratings are more equal than others. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/some-ratings-are-more-equal-than-others


Research Papers

High ratings can be wrong

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Sue Stoessl, John Clemens

 

March 1, 1979

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Citation

Stoessl and Clemens (1979a, March 01). High ratings can be wrong. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/high-ratings-can-be-wrong


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Citation

Read, S. (1996a, June 15). ITV ratings are not a commodity product. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/high-ratings-can-be-wrong