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Tsui and Tu (2017a, May 09). How can a Chinese manufacturer discover their international customers through integrated methodologies?. ANA - ESOMAR. Retrieved June 24, 2024, from
Neyzi, N. H. (1992a, September 01). Market to market influence. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/market-to-market-influence
Davison and Grab (1992a, September 01). The contributions of advertising testing to the development of effective international advertising. ANA - ESOMAR. Retrieved June 24, 2024, from
Wilkinson, J. (1992a, September 01). The battle for Europe . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-battle-for-europe-
Redwitz, G. (1992a, June 15). The effects of trade development on marketing in the Nineties. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-effects-of-trade-development-on-marketing-in-the-nineties
Colin, B. (1992a, June 15). How to take strategic options in the car industry for the year 2000. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/how-to-take-strategic-options-in-the-car-industry-for-the-year-2000
Fukuhara, Y. (1992a, June 15). Application of corporate culture to global strategies. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/application-of-corporate-culture-to-global-strategies
Lannon, J. (1991a, June 15). Developing brand strategies across borders. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/developing-brand-strategies-across-borders
Betman and Leuba (1991a, June 15). The importance of Pan-European marketing information for international marketing strategy. ANA - ESOMAR. Retrieved June 24, 2024, from