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Research papers

Qualitative media research

In cooperation with Geillustreerde Pers, one of the operating companies of Verenigde Nederlandse Uitgeverijen, one of the largest Dutch publishing companies, we have developed a specific research approach for qualitative media research. This involves...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Anjo Schreuder
June 15, 1986
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Citation

Schreuder, A. (1986a, June 15). Qualitative media research. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/qualitative-media-research


Research papers

The video cassette recorder in Australia

During 1984 advertisers in Australia began to be concerned that the video-cassette recorder (VCR) was eroding the size of the audience for live television, and as a result, reducing the frequency by which users of a VCR were being exposed to...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: A. T. Wheeler, Martin L. James
June 15, 1986
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Citation

Wheeler and James (1986a, June 15). The video cassette recorder in Australia. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/the-video-cassette-recorder-in-australia


Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current "hot potatoes" in media research and we constantly see them being thrown from hand to hand. The following paper attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Rolf Speetzen
June 15, 1986
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Citation

Speetzen, R. (1986a, June 15). Recognition versus recency. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/recognition-versus-recency


Research papers

Changing media, evolving markets

New developments in technology provide television users with a variety of options concerning what program material to watch and when to watch it. Such changes affect not only viewer behavior but every aspect of the TV industry throughout the world....

Catalogue: Seminar 1986: New Developments In Media Research
Author: Shula Bigman
June 15, 1986
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Citation

Bigman, S. (1986a, June 15). Changing media, evolving markets. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/changing-media-evolving-markets


Research papers

The impact of introducing a new TV audience measurement system

The following paper starts by describing the change of the Swiss media situation since the late seventies. As a consequence the system to measure TV-consumption did not suit the needs of media researchers and data users any longer. Therefore a new...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Herbert Furrer
June 15, 1986
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Citation

Furrer, H. (1986a, June 15). The impact of introducing a new TV audience measurement system. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/the-impact-of-introducing-a-new-tv-audience-measurement-system


Research papers

The impact of the new electronic media

This paper will trace the development of cable television in the U.S. from its early development for better TV reception in rural or remote areas, to the use of communication satellites to deliver programming across the entire country. We wiI I...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Barry M. Kaplan
Company: Bates CHI & Partners
June 15, 1986
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Citation

Kaplan, B. M. (1986a, June 15). The impact of the new electronic media. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-new-electronic-media


Research papers

New research in a (fairly) new medium

Direct Mail is an advertising medium which has grown rapidly in the last decade and, in Britain, is the third largest in terms of advertising spend but it is one in which research expenditure is disproportionately small. Measurement of the medium...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Geoff Llewellyn, Ian Smith
June 15, 1986
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Citation

Llewellyn and Smith (1986a, June 15). New research in a (fairly) new medium. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/new-research-in-a-fairly-new-medium


Research papers

Video-recording the viewers in their natural habitat

This paper offers a brief review of the research techniques that are available to the media researcher who is interested in discovering what happens in front of the television. It then describes the C-Box, a piece of equipment which produces a...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Peter Collett
June 15, 1986
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Citation

Collett, P. (1986a, June 15). Video-recording the viewers in their natural habitat. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/video-recording-the-viewers-in-their-natural-habitat


Research papers

The use of direct access viewdata panels for media research

This paper describes how AGB Cable & Viewdata have applied a high tech data capture vehicle (Videotex) to media research. Panels are already established using Videotex terminals to allow respondents, on-line to a computer, to complete diaries or to...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: John Clemens, Tony Taylor
June 15, 1986
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Citation

Clemens and Taylor (1986a, June 15). The use of direct access viewdata panels for media research. ANA - ESOMAR. Retrieved June 24, 2024, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research