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The use of direct access viewdata panels for media research

Date of publication: June 15, 1986

Catalogue: Seminar 1986: New Developments In Media Research

Authors: John Clemens, Tony Taylor

Abstract:

This paper describes how AGB Cable & Viewdata have applied a high tech data capture vehicle (Videotex) to media research. Panels are already established using Videotex terminals to allow respondents, on-line to a computer, to complete diaries or to be taken through questionnaires.

John Clemens

Author

This is a long description of some author details.

Tony Taylor

Author

This is a long description of some author details.

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Citation

Clemens and Taylor (1986a, June 15). The use of direct access viewdata panels for media research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research