Abstract:
This paper describes how AGB Cable & Viewdata have applied a high tech data capture vehicle (Videotex) to media research. Panels are already established using Videotex terminals to allow respondents, on-line to a computer, to complete diaries or to be taken through questionnaires.
This could also be of interest:
Research Papers
The use of viewdata panels for data collection
Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: John Clemens
 
June 15, 1984
Research Papers
The use of panels in readership research
Catalogue: Seminar 1986: New Developments In Media Research
Authors: Roger Beeson, Dick Dodson, James Rothman
 
June 15, 1986
Research Papers
Direct access panel
Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: John Clemens, Colin Day, Debbie Walter
Company: Marplan Forschungsgesellschaft mbH
September 1, 1980
