The use of direct access viewdata panels for media research

Date of publication: June 15, 1986

Abstract:

This paper describes how AGB Cable & Viewdata have applied a high tech data capture vehicle (Videotex) to media research. Panels are already established using Videotex terminals to allow respondents, on-line to a computer, to complete diaries or to be taken through questionnaires.

John Clemens

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Tony Taylor

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