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Lynch, K. (1996a, November 11). To see or not to see. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/to-see-or-not-to-see
Crisci, M. (1988a, June 15). Poster research: From cover and frequency to effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/poster-research-from-cover-and-frequency-to-effectiveness
Cornish and Windle (1988a, June 15). Characteristics of the poster audience in Great Britain. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/characteristics-of-the-poster-audience-in-great-britain
Hess, T. (1986a, June 15). A new method for the measurement of the effectiveness of poster campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
Kucera, H. (1982a, June 15). The influence of poster size on recognition scores. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-influence-of-poster-size-on-recognition-scores
Leach and Hannah (1980a, June 15). Posters. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/posters
Nordman and Smith (1978a, October 01). The poster and children. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-poster-and-children
Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/transforming-poster-sites-into-a-measurable-advertising-medium
Webb, N. L. (1978a, September 01). Values for money . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/values-for-money-