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Research papers

The psychology of radio listening

The paper describes a comprehensive programme of research to explore the psychology of radio listening and its subsequent and potential uses. It is possibly the first study anywhere to explore comprehensively the integrated communication processes of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham
June 15, 1983
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Citation

Day, Wilkins, Twyman and Woodham (1983a, June 15). The psychology of radio listening. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/the-psychology-of-radio-listening


Research papers

Media measurement by telephone and viewdata

This paper begins by discussing the changing media scene in Britain, with particular reference to the emerging need for fast reported, accurate data on daily or weekly media audiences. In the past this has been available only for the television...

Catalogue: Seminar 1982: Improving Media Research
Author: John Clemens
June 15, 1982
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Citation

Clemens, J. (1982a, June 15). Media measurement by telephone and viewdata. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/media-measurement-by-telephone-and-viewdata


Research papers

The influence of poster size on recognition scores

Due to the fact that advertising for tobacco goods was banned from Austrian TV, the Austrian Tobacco Company (Osterreichische Tabakregie) was forced to carry out its advertising campaigns predominantly by posters. This study is a result of...

Catalogue: Seminar 1982: Improving Media Research
Author: Hubert Kucera
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
June 15, 1982
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Citation

Kucera, H. (1982a, June 15). The influence of poster size on recognition scores. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/the-influence-of-poster-size-on-recognition-scores


Research papers

TV viewing survey and forecast

The advertiser's concern is to maximize the profitability of his advertising investment. Television tine slot selection several months before actual airing of a campaign is made difficult and uncertain due to quick fluctuations in the audiences. This...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Ghislaine De Cagny, Yves-Charles Quéroix
August 1, 1981
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Citation

De Cagny and Quéroix (1981a, August 01). TV viewing survey and forecast. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/tv-viewing-survey-and-forecast


Research papers

TV viewing survey and forecast (French)

The advertiser's concern is to maximize the profitability of his advertising investment. Television tine slot selection several months before actual airing of a campaign is made difficult and uncertain due to quick fluctuations in the audiences. This...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Yves-Charles Quéroix, Ghislaine De Cagny
August 1, 1981
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Citation

Quéroix and De Cagny (1981a, August 01). TV viewing survey and forecast (French). ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/tv-viewing-survey-and-forecast-french-


Research papers

New research results require methodological change

Coverage findings can be manipulated depending on the choice of pre-coded response models. The relationship between response and sorting pre-choice alternatives leading to a "yes" or "no" decision has a particular influence here. Internationally,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Friedrich W. R. Tennstädt, Renate Köcher
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1980
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Citation

Tennstädt and Köcher (1980a, June 15). New research results require methodological change. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/new-research-results-require-methodological-change


Research papers

Miscellaneous

Introductory paragraph to "Miscellaneous" section of the book "Market researches look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Miscellaneous. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/miscellaneous


Research papers

Media research

Introductory paragraph to the "Media research" section of the book "Market researchers look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Media research. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/media-research-1957


Research papers

The choice among media

Most of the research done up to now with regard to the choice of media has been either at the level of the audience or at the level of communication. Audience surveys of major media categories are necessary, but they are not sufficient. Large-scale...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Marcel Marc, Jacques Durand
June 15, 1980
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Citation

Marc and Durand (1980a, June 15). The choice among media . ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/the-choice-among-media-