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The psychology of radio listening

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham

Abstract:

The paper describes a comprehensive programme of research to explore the psychology of radio listening and its subsequent and potential uses. It is possibly the first study anywhere to explore comprehensively the integrated communication processes of radio, with applications to a wide range of decision-making as regards corporate station positioning, radio programming and advertising. Broadly, it should provide all users of the medium with a better understanding of radio.

Colin Day

Author

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Carole Wilkins

Author

This is a long description of some author details.

Tony Twyman

Author

This is a long description of some author details.

Graham Woodham

Author

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Research Papers

Radio listening: Where, when, how?

Catalogue: Radio Research Symposium 1995

Author: Hélène Haering

 

July 1, 1995

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Citation

Haering, H. (1995a, July 01). Radio listening: Where, when, how?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/radio-listening-where-when-how-


Research Papers

Radio listening in multimedia homes

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Liz Landy, Richard Windle

Company: Ipsos MRBI

June 15, 1999

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Citation

Landy and Windle (1999a, June 15). Radio listening in multimedia homes. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/radio-listening-in-multimedia-homes


Research Papers

Research on the radio listening audience in Italy

Catalogue: Radio Research Symposium 1995

Authors: Leonardo Abbruzzese, Giorgio Visintini

Companies: Unicab Italia S.p.A, SWG Spa

July 1, 1995

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Citation

Abbruzzese and Visintini (1995a, July 01). Research on the radio listening audience in Italy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-on-the-radio-listening-audience-in-italy


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Citation

Day, Wilkins, Twyman and Woodham (1983a, June 15). The psychology of radio listening. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-on-the-radio-listening-audience-in-italy