Abstract:
The paper describes a comprehensive programme of research to explore the psychology of radio listening and its subsequent and potential uses. It is possibly the first study anywhere to explore comprehensively the integrated communication processes of radio, with applications to a wide range of decision-making as regards corporate station positioning, radio programming and advertising. Broadly, it should provide all users of the medium with a better understanding of radio.
Research Papers
Beyond presence
Catalogue: ESOMAR Congress 1988
Authors: Carole Wilkins, John Clemens, Ruth Deacon
 
September 1, 1988
Research Papers
Radio
Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Derek Bloom
 
June 15, 1984
Research Papers
Diaries for digital delivery
Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Tim Farmer, John Stockley
Company: Ipsos MRBI
June 21, 2005
