Back

The psychology of radio listening

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham

Abstract:

The paper describes a comprehensive programme of research to explore the psychology of radio listening and its subsequent and potential uses. It is possibly the first study anywhere to explore comprehensively the integrated communication processes of radio, with applications to a wide range of decision-making as regards corporate station positioning, radio programming and advertising. Broadly, it should provide all users of the medium with a better understanding of radio.

Colin Day

Author

This is a long description of some author details.

Carole Wilkins

Author

This is a long description of some author details.

Tony Twyman

Author

This is a long description of some author details.

Graham Woodham

Author

This is a long description of some author details.

Research Papers

Beyond presence

Catalogue: ESOMAR Congress 1988

Authors: Carole Wilkins, John Clemens, Ruth Deacon

 

September 1, 1988

×

Citation

Wilkins, Clemens and Deacon (1988a, September 01). Beyond presence. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/beyond-presence


Research Papers

Radio

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Derek Bloom

 

June 15, 1984

×

Citation

Bloom, D. (1984a, June 15). Radio. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/radio


Research Papers

Diaries for digital delivery

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Tim Farmer, John Stockley

Company: Ipsos MRBI

June 21, 2005

×

Citation

Farmer and Stockley (2005a, June 21). Diaries for digital delivery. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/diaries-for-digital-delivery


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Day, Wilkins, Twyman and Woodham (1983a, June 15). The psychology of radio listening. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/diaries-for-digital-delivery