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The psychology of radio listening

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham

Abstract:

The paper describes a comprehensive programme of research to explore the psychology of radio listening and its subsequent and potential uses. It is possibly the first study anywhere to explore comprehensively the integrated communication processes of radio, with applications to a wide range of decision-making as regards corporate station positioning, radio programming and advertising. Broadly, it should provide all users of the medium with a better understanding of radio.

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