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Miscellaneous

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

Introductory paragraph to "Miscellaneous" section of the book "Market researches look at advertising".

ESOMAR B.V.

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Research Reports

Unicliffe long-term developments Think Tank results

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1976

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Citation

, C. (1976a, July 01). Unicliffe long-term developments Think Tank results. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/unicliffe-long-term-developments-think-tank-results


Research Papers

Determining marketing budgets

Catalogue: Seminar 1978: The Business Of Advertising

Author: Barry Leach

 

June 14, 1978

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Citation

Leach, B. (1978a, June 14). Determining marketing budgets. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/determining-marketing-budgets


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Active information on investments

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: L. Bransch

 

February 1, 1975

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Citation

Bransch, L. (1975a, February 01). Active information on investments . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/active-information-on-investments-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (1980a, June 15). Miscellaneous. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/active-information-on-investments-