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Research papers

Psychographic targets after an economic crisis

Traditionally, media research by TV networks in Mexico analyzed the the audience by either demographic or geographic segmentation. In 1994, the Mexican peso suffered from a huge devaluation, which affected life style and aspirations of the audience,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Idalia Cruz Garza
October 20, 1998
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Citation

Garza, I. C. (1998a, October 20). Psychographic targets after an economic crisis. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/psychographic-targets-after-an-economic-crisis


Research papers

Back to the fundamentals of media research

The present situation in media research shows changes on four main aspects: abundance of data and processing supplies, speeding up of mutations and acceleration of trends, dispersion of practices and explosion of rules, and inter-penetration between...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Dina Raimondi
October 20, 1998
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Citation

Raimondi, D. (1998a, October 20). Back to the fundamentals of media research. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/back-to-the-fundamentals-of-media-research


Research papers

Data standardization, data warehousing and data mining

The paper describes the process of standardization adopted in the last three years by the Center for Information about the Media (CIM) to unprove the quality and safety of data exchanges coming from audience surveys. The data are collected by field...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Christian Lemer, Renée Lokker
October 20, 1998
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Citation

Lemer and Lokker (1998a, October 20). Data standardization, data warehousing and data mining. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/data-standardization-data-warehousing-and-data-mining


Research papers

MNC

In complete contrast to those media surveys which focus on media consumers, this paper aims to reveal the other side of the coin, by taking a closer look at MNCs {media non-consumers). The field selected for analysis is an area small in size but...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Manu Castilla, Fernando Lacabe
October 20, 1998
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Citation

Castilla and Lacabe (1998a, October 20). MNC. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/mnc


Case studies

Alone or together in front of the television set

This study investigated the social viewing situation of children aged 4-11 watching television, which was split into three categories: solitary dewing, peer viewing, and co-viewing with an adult. The period in focus was late afternoon through...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Alexander P. Nielsen
June 15, 1998
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Citation

Nielsen, A. P. (1998a, June 15). Alone or together in front of the television set . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/alone-or-together-in-front-of-the-television-set-


Research papers

The toughest challenge

This paper discusses the method developed by Nielsen Media Research to gather out-of-home television viewing for children in daycare, school and other situations. Utilizing a personal diary data collection tool, information was gathered from families...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Rachel Mueller-Lust
Company: Nielsen
June 15, 1998
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Citation

Mueller-Lust, R. (1998a, June 15). The toughest challenge . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-toughest-challenge-


Research papers

When every second counts

In television audience research in The Netherlands (and similarly in other European countries) viewing behaviour is registered by the meter on a Per second basis. A change in channels is noted from the moment a viewer watches a channel for fifteen...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Lex van Meurs
Company: GfK
June 15, 1998
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Citation

van Meurs, L. (1998a, June 15). When every second counts . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/when-every-second-counts-


Research papers

A new concept of integrated electronic audience research

Future media research will require: o the provision of high sophisticated information about new media applications (DAB, DVB, Multimedia, other); o tools which are able to monitor media consumption in an environment which becomes more complex - at...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1998
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Citation

Steinmann, M. (1998a, June 15). A new concept of integrated electronic audience research. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-new-concept-of-integrated-electronic-audience-research


Research papers

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK's photo research, a project designed to elicit information for television creatives who rely on rich data on kids lives for inspiration and to keep them in touch with kids. The findings...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Shari Donnenfeld, Andy Goodhand
Company: Viacom International Media Networks
October 22, 1997
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Citation

Donnenfeld and Goodhand (1997a, October 22). A picture is worth one thousand words. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-picture-is-worth-one-thousand-words