The toughest challenge

Date of publication: June 15, 1998

Company: Nielsen

Abstract:

This paper discusses the method developed by Nielsen Media Research to gather out-of-home television viewing for children in daycare, school and other situations. Utilizing a personal diary data collection tool, information was gathered from families with children about their viewing both at home and away from home. In addition, viewing was collected directly from the out-of-home child-care providers for those same families in order to provide a validation for the out-of-home viewing ported by the children. The paper explores the extent to which children view TV in out-of-home locations that are not residences.

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