Resources Library by ANA

The new generasians™

Youth-focused research studies of the past have been less than comprehensive in their coverage of the Asia Pacific region. It has been left to marketers and advertisers to decide whether the findings of North American or European studies can be...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Anthony Dobson, Duncan Morris

Company: Nielsen

June 15, 1998

Managing brand health through the marriage of attitudes and behaviour

This paper describes the work used to develop and validate the BrandBuilder loyalty model. Evidence of the usefulness and validity of three measures of loyalty will be presented: -1 behaviourally-based measures of loyalty to the brand; -2...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Authors: Allan Baldinger, Charles llsley

June 15, 1998

Carry on round the 'U' bend

The premise of this paper is that the use of a single qualitative research methodology - especially one which searches for understanding and insights away from the context in which behaviour is taking place - can result in misleading recommendations...

Catalogue: New Monograph Series Vol.4: Qualitative Research

Authors: Wendy Gordon, Richard Pike

January 1, 1998

Ethnography and cross-cultural research

As cross-cultural marketing becomes more important, the need for tools and perspectives to understand the global consumer becomes more pronounced. This paper offers practical advice on using ethnographic methods as a foundation for consumer analysis...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing

Author: Hy Mariampolski

Company: QualiData Research Inc.

November 1, 1997

Kidscope

Kidscope provides a rapid response to the need for knowledge and understanding of children and their behaviour. The project monitors trends and looks at the ways these changes will alter the lives of kids now and in the future. In addition the study...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Karen Fraser

October 22, 1997

Brazilian teenagers go global

This paper pictures the first generation of young global consumers in Brazil and the common traits they present with their counterparts in other countries, sharing the same basic set of values and being attracted by the same international brands....

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Jaime Troiano

June 15, 1997

Los niños nos miran (Spanish)

This work constitutes an initial qualitative exploration, first stage of a study that should be completed with a quantitative inquiry to throughout the year. Its content is a global description of the children's audience of Open...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ulises Manuel Paolini

Company: Nielsen

June 15, 1997

Children are watching us

This research work consists of a first qualitative survey, which is the first stage of a study that must be completed with a quantitative survey to be carried out throughout the year. It contains an overall description of the open television...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ulises Manuel Paolini

May 1, 1997

Internet, the meeting place

This paper describes the authors’ point of view about the importance of Qualitative Research in terms of creating new analysis tools for the understanding of the Internet consumer. The paper also describes the major findings about this issue...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Authors: Carlos Liz, Rui Almeida

January 1, 1997