Children are watching us

Date of publication: May 1, 1997


This research work consists of a first qualitative survey, which is the first stage of a study that must be completed with a quantitative survey to be carried out throughout the year. It contains an overall description of the open television children’s audience, whose more striking feature is the preference for adult programs rather than for programs especially targeted to children. The values and behavior patterns included in them, as well as the issues and thought structures learned by children, do not match their chronological age and maturity level. Parents’ conflict arises from the contradiction between their implicit consent to the values being transmitted and their need to control what their children actually watch.

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