Youth-focused research studies of the past have been less than comprehensive in their coverage of the Asia Pacific region. It has been left to marketers and advertisers to decide whether the findings of North American or European studies can be applied to Asia, or whether research conducted in key Asian markets can be representative of the region as a whole. Against this background the authors reveal key findings from âNew GenerAsians â¢ â, an extensive study of the opinions, lifestyles and behaviour of children living in the Asia Pacific region.
Catch them young and keep them long
Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
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September 22, 2002
Smells like teen spirit
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November 13, 2011
Coca-cola, Levi's, Adidas... Co-educators of our children
Catalogue: Seminar 1996: The Big Brand Challenge
Author: JoÃ«l-Yves le Bigot
June 15, 1996
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