Los niños nos miran (Spanish)

Date of publication: June 15, 1997

Company: Nielsen

Abstract:

This work constitutes an initial qualitative exploration, first stage of a study that should be completed with a quantitative inquiry to throughout the year. Its content is a global description of the children's audience of Open Television, whose most distinctive feature is the preference for programs for adults, rather than specially directed programs to the kids. The values and behavior patterns that they incorporate, as well as the thematic and thinking schemes that children learn, not correspond to their chronological age and level of development. Parental conflict arises from the opposition between the implied agreement with the transmitted values and their need to control what their sons.

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