Abstract:
This work constitutes an initial qualitative exploration, first stage of a study that should be completed with a quantitative inquiry to throughout the year. Its content is a global description of the children's audience of Open Television, whose most distinctive feature is the preference for programs for adults, rather than specially directed programs to the kids. The values and behavior patterns that they incorporate, as well as the thematic and thinking schemes that children learn, not correspond to their chronological age and level of development. Parental conflict arises from the opposition between the implied agreement with the transmitted values and their need to control what their sons.
This could also be of interest:
Videos
Content-based research (Spanish)
Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 9, 2019
Videos
What now? (Spanish)
Catalogue: Latin America 2017: #IN
Author: Alejandro Schtulmann
 
April 5, 2017
Videos
Country branding (Spanish)
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Pedro Fernández, Laura Catalina Gómez
 
May 14, 2018
