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Videos

From glass half full to glass overflowing

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Bernard Brenner, Robert Graves
Company: Microsoft
September 8, 2019
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Citation

Brenner and Graves (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689


Videos

The time traveller's guide to consumer insights

Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Adrian Terron
September 8, 2019
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Citation

Terron, A. (2019a, September 08). The time traveller's guide to consumer insights. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/the-time-traveller-s-guide-to-consumer-insights-10671


Research papers

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018
Author: Myralda Derks
September 23, 2018
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Citation

Derks, M. (2018a, September 23). A new generation of craftsmanship. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/a-new-generation-of-craftsmanship-9343


Videos

The death of polls?

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the...

Catalogue: Congress 2018
Author: Henri Wallard
Company: Ipsos MRBI
September 23, 2018
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Citation

Wallard, H. (2018a, September 23). The death of polls?. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/the-death-of-polls-


Magazines

Research World (September 2006)

Projections about future developments, delivering expectations, indicating trends and making predictions, are activities that do attract attention. And of course, carefully formed opinions about what will happen in the future are indispensable to the...

Catalogue: Research World 2006
Author: ESOMAR B.V.
September 1, 2006
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Citation

B.V., E. (2006a, September 01). Research World (September 2006). ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/research-world-september-2006-


Research papers

LAMDA

Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value. However, the process is not complete until they design control systems, provide a support decision tool able to identify and...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Núria Agell, Lluis Martinez-Ribes, Mònica Casabayó, Juan Carlos Aguado
September 23, 2001
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Citation

Agell, Martinez-Ribes, Casabayó and Aguado (2001a, September 23). LAMDA. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/lamda


Research papers

Predicting sales

The paper discusses the application of sales prediction techniques to new product development in Latin America. It shows that in packaged goods product fields, both of the two mainstream methodologies, the Laboratory Test Market exemplified by...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Jon Wilkinson
May 5, 1991
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Citation

Wilkinson, J. (1991a, May 05). Predicting sales. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/predicting-sales


Research papers

Predicting market shares and competitive behaviour using samples of different markets

This paper deals with short-term forecasting of market shares using market share models. The predictive power of market share models is a subject that has received considerable attention in marketing literature. However, hardly any attention has been...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Karel Jan Alsem, Peter S.H. Leeflang, Jan C. Reuyl
October 26, 1987
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Citation

Alsem, Leeflang and Reuyl (1987a, October 26). Predicting market shares and competitive behaviour using samples of different markets . ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/predicting-market-shares-and-competitive-behaviour-using-samples-of-different-markets-


Research papers

A model to forecast the demand for a new telephone service

This paper describes a large-scale investment in a new business telephone exchange service, called Centrex, under consideration by British Telecom pic in the UK, and the work undertaken to forecast the effect of introducing the product.

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Peter Shewey, Mick Roberts, Paul Mullen
October 26, 1987
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Citation

Shewey, Roberts and Mullen (1987a, October 26). A model to forecast the demand for a new telephone service. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/a-model-to-forecast-the-demand-for-a-new-telephone-service