A new generation of craftsmanship

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Myralda Derks

Abstract:

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and expectations of the new generation of insight experts who will power our engine in the next few years. Find out what we learnt.

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