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The death of polls?

Date of publication: September 23, 2018

Catalogue: Congress 2018

Company:

Author: Henri Wallard

Abstract:

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the death of quantitative electoral forecasts are "greatly exaggerated".

Henri Wallard

Author

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Citation

Wallard, H. (2018a, September 23). The death of polls?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-death-of-polls-