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B.V., E. (1980a, June 15). How advertisements work. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/how-advertisements-work
Ellis and Scott (1980a, June 15). Communicating road safety procedures to children. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/communicating-road-safety-procedures-to-children
Rode, F. A. (1980a, June 15). Application of primary surveys and desk research to media planning . ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/application-of-primary-surveys-and-desk-research-to-media-planning-
Riesco, B. (1980a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved June 27, 2024, from
Stainforth and Twyman (1979a, June 15). Researching a complex social problem. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/researching-a-complex-social-problem
Lee and Samuels (1978a, September 01). The evaluation of the drink and drive advertising campaign 1976/1977. ANA - ESOMAR. Retrieved June 27, 2024, from
Wolfe, A. (1978a, June 14). How to adapt research techniques to design and assess corporate image advertising . ANA - ESOMAR. Retrieved June 27, 2024, from
de Groot, G. (1978a, June 14). A corporate campaign case history. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/a-corporate-campaign-case-history
de Montmarin, F. (1978a, June 14). Advertising communication on behalf of a government body. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/advertising-communication-on-behalf-of-a-government-body