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How advertisements work

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

It can be argued that this subject is the most worthwhile for a researcher to work on. It is possible to make major contributions without using the words 'works’ or ‘effective’. However, this concept always underlies all the rest. In a sense all other aspects of research lead up to this and draw their strength from it.

ESOMAR B.V.

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Research Papers

How TV campaigns work

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Christoph Wild

 

November 11, 1996

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Citation

Wild, C. (1996a, November 11). How TV campaigns work. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-tv-campaigns-work


Research Papers

How do press ads really work and how can we measure their performance more realistically

Catalogue: Seminar 1991: Publishing For An Optimal Product

Authors: Wendy Gordon, Andrea Berlowitz

 

June 15, 1991

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Citation

Gordon and Berlowitz (1991a, June 15). How do press ads really work and how can we measure their performance more realistically. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-do-press-ads-really-work-and-how-can-we-measure-their-performance-more-realistically


Research Papers

The degree of information in advertisements

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert

 

June 15, 1981

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Citation

Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-degree-of-information-in-advertisements


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (1980a, June 15). How advertisements work. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-degree-of-information-in-advertisements