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Dogana, F. (1967a, August 01). Psycholinguistic contributions to the problem of brand names. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/psycholinguistic-contributions-to-the-problem-of-brand-names
Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research?. ANA - ESOMAR. Retrieved June 22, 2024, from
Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research? (German). ANA - ESOMAR. Retrieved June 22, 2024, from
Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/a-short-method-of-testing-the-brand-image
de Vulpian, A. (1964a, June 15). Public image surveys for assisting companies whose image policy is poorly adjusted to the environment. ANA - ESOMAR. Retrieved June 22, 2024, from
Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research
B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product
Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved June 22, 2024, from
https://ana.esomar.org/documents/methods-of-brand-image-research-french-