Resources Library by ANA

Brands in the age of anger

How do brands and leaders adapt to a world where increased knowledge does not shift opinions? Qualitative thinking can shed light on how to evolve social norms - the key to lasting change.

Catalogue: Fusion 2019

Author: Graeme Trayner

Company: The Glover Park Group

November 10, 2019

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar

Companies: Ipsos MRBI, Unilever

September 8, 2019

Stop with why

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?

Catalogue: Congress 2017: Visionary

Authors: Angelique de Reuver, Bram Jonkheer

November 27, 2017

Revue Française du Marketing (Juin 2013)

Notre ligne éditoriale n'entend privilégier aucun domaine particulier du marketing,mais s'inscrit dans la volonté de montrer aux lecteurs, académiciens oupraticiens, la grande diversité d'applications du marketing. Ce numéroen est...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

June 1, 2013

Revue Française du Marketing (Novembre/Décembre 2012)

La sélection d' articles de ce numéro reflète la grande diversité des domaines de recherche qui forment notre discipline. Un article s'intéresse à l' actif demarque, un deuxième à la psychologie du consommateur, un...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

November 1, 2012

Revue Française du Marketing (Julliet 2009)

Nous avons retenu cinq articles pour ce numéro de sujets variés. Ils traitent:- D' une méthode d'analyse qualitative fondée sur la narration d'histoires;- Des conséquences en termes d'organisation et de stratégie, de l'effacement...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2009

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009

Author: ESOMAR B.V.

April 1, 2009

Research World (June 2007)

Are we jumping on the brandwagon? That was the core question discussed at an ESOMAR event a decade ago in Berlin, at a time when ‘brandology’ and ‘brand management’ were fast rising in importance. At the end of the conference, it...

Catalogue: Research World 2007

Author: ESOMAR B.V.

June 1, 2007

All you need is love

In the past, behaviour was presumed as conscious, sequential and rational, and hierarchy-of-effects (HOE) models of advertising, like AIDA, reflected this thinking.However, recent studies show that emotions and feelings are much more important.These...

Catalogue: Latin America 2006

Authors: Michael F. Cramphorn, Georgia Phillips, Ilan Lechter

Company: Add+Impact International

October 25, 2006