Abstract:
How do brands and leaders adapt to a world where increased knowledge does not shift opinions? Qualitative thinking can shed light on how to evolve social norms - the key to lasting change.
This could also be of interest:
Videos
Brands in the age of anger
Catalogue: Fusion 2019
Author: Graeme Trayner
Company: The Glover Park Group
November 10, 2019
Research Papers
Silver age in CEE
Catalogue: CEE Research Forum 2014: East Connection
Authors: Petr Kubánek, Lenka Koreková
Company: KANTAR TNS Malaysia
March 24, 2014
Research Papers
Coming of age on screens
Catalogue: Congress 2015: Revelations
Authors: Jo Tenzer, Andrew Crysell
 
October 1, 2015
