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Wüst, S. (1988a, June 15). Economic VS. non-economic measures of advertising efficiency. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/economic-vs-non-economic-measures-of-advertising-efficiency
Morgan and Bond (1988a, June 15). The need for the integration of market potential and pricing micro-models. ANA - ESOMAR. Retrieved September 26, 2024, from
Muslol and Munzinger (1988a, June 15). Beyond pretesting advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-pretesting-advertising
Theunens and Crossman (1988a, June 15). Developing a volume estimation procedure for new agrichemicals. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/developing-a-volume-estimation-procedure-for-new-agrichemicals
Belay, J. (1983a, November 21). An analysis of the quality factor for adding value in food and drink markets . ANA - ESOMAR. Retrieved September 26, 2024, from
Reay, Pymont and Standen (1976a, September 01). Towards the elimination of risk from investment in new products. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/towards-the-elimination-of-risk-from-investment-in-new-products
Blackett, T. (1976a, June 15). The use of micro market testing in the evaluation of alternative promotional strategy . ANA - ESOMAR. Retrieved September 26, 2024, from
Bonnafont, J. (1971a, June 15). Test and physical simulation of schemes directed to the consumers . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/test-and-physical-simulation-of-schemes-directed-to-the-consumers-
Pymont, B. C. (1970a, September 01). The development and application of a new micro market testing technique. ANA - ESOMAR. Retrieved September 26, 2024, from