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Test and physical simulation of schemes directed to the consumers

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Jacques Bonnafont

Abstract:

At a time where Market Testing is criticized for its costs and mathematical modelling is developed, sometimes imprudently, one has not to forget about the potential of Physical Micro Modelling, as well as Physical Simulation. Reason why we have pushed a raid beyond the previous developments, in order to master promotional activities which were up to now quite empirical, even anarchical.

Jacques Bonnafont

Author

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Citation

Bonnafont, J. (1971a, June 15). Test and physical simulation of schemes directed to the consumers . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/test-and-physical-simulation-of-schemes-directed-to-the-consumers-