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Test and physical simulation of schemes directed to the consumers

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Jacques Bonnafont

Abstract:

At a time where Market Testing is criticized for its costs and mathematical modelling is developed, sometimes imprudently, one has not to forget about the potential of Physical Micro Modelling, as well as Physical Simulation. Reason why we have pushed a raid beyond the previous developments, in order to master promotional activities which were up to now quite empirical, even anarchical.

Jacques Bonnafont

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Test marketing and simulation

Catalogue: Seminar 1979: New Product Development

Author: J. Ben F. Morel

 

October 1, 1979

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Citation

Morel, J. F. (1979a, October 01). Test marketing and simulation. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/test-marketing-and-simulation


Research Papers

Abbreviated simulated test markets as advertising pretesting tools

Catalogue: ESOMAR Congress 1987

Author: Jörg Rehorn

 

September 1, 1987

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Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools


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Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes"

Catalogue: ESOMAR Conference 1960

Authors: Enrico Zanelli, H. Emanuel, Horst Stern, Andrew S. C. Ehrenberg, Jan L. Wage, H. van Lange, Jan van Rees

 

June 15, 1960

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Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/group-discussion-on-advertising-research-a-special-advertising-programme-directed-to-children-and-a-new-approach-to-the-evaluation-of-advertising-schemes-


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Citation

Bonnafont, J. (1971a, June 15). Test and physical simulation of schemes directed to the consumers . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/group-discussion-on-advertising-research-a-special-advertising-programme-directed-to-children-and-a-new-approach-to-the-evaluation-of-advertising-schemes-