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Developing a volume estimation procedure for new agrichemicals

Date of publication: June 15, 1988

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Authors: Dany Theunens, Stafford Crossman

Abstract:

The Agrochemical division of Monsanto in Europe were looking to develop a means to evaluate their new herbicides in terms of their likely volume potential in the market. Research International was briefed to adapt a simulated test market procedure that had been developed for fast-moving consumer goods to the specific requirements of agrochemicals. MicroTest was therefore adapted to evaluate Azural, a new Monsanto brand planned for launch in France in the near future. From this research project volume estimates for the brand were made.

Dany Theunens

Author

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Stafford Crossman

Author

This is a long description of some author details.

Research Papers

Predicting sales

Catalogue: Latin America 1991: Exchanging Experiences

Author: Jon Wilkinson

 

May 5, 1991

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Citation

Wilkinson, J. (1991a, May 05). Predicting sales. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/predicting-sales


Research Papers

Getting the message across

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Authors: Peter J. Hayes, Christine Ward

 

June 15, 1987

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Citation

Hayes and Ward (1987a, June 15). Getting the message across. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/getting-the-message-across


Research Papers

Changing patterns of pesticide distribution

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Jeanie H. Ayers

 

June 15, 1987

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Citation

Ayers, J. H. (1987a, June 15). Changing patterns of pesticide distribution. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/changing-patterns-of-pesticide-distribution


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Citation

Theunens and Crossman (1988a, June 15). Developing a volume estimation procedure for new agrichemicals. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/changing-patterns-of-pesticide-distribution