Abstract:
The Agrochemical division of Monsanto in Europe were looking to develop a means to evaluate their new herbicides in terms of their likely volume potential in the market. Research International was briefed to adapt a simulated test market procedure that had been developed for fast-moving consumer goods to the specific requirements of agrochemicals. MicroTest was therefore adapted to evaluate Azural, a new Monsanto brand planned for launch in France in the near future. From this research project volume estimates for the brand were made.
Research Papers
Predicting sales
Catalogue: Latin America 1991: Exchanging Experiences
Author: Jon Wilkinson
 
May 5, 1991
Research Papers
Getting the message across
Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Peter J. Hayes, Christine Ward
 
June 15, 1987
Research Papers
Changing patterns of pesticide distribution
Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Jeanie H. Ayers
 
June 15, 1987
