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Research papers

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck
Company: InSites Consulting
October 23, 2017
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Citation

Verhaeghe, Tomoiaga, Plazo and Van Neck (2017a, October 23). We have seen the future.... ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future-


Magazines

Revue Française du Marketing (Octobre 2017)

Bienvenue dans ce troisième numéro de l' année 2016 de la Revue Française duMarketing. Chacun sait que notre discipline se nourrit de champs d' application fortnombreux, à l' image des sujets abordés dans ce numéro de notre...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2017
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Citation

, A. (2017a, October 01). Revue Française du Marketing (Octobre 2017). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2017-


Research papers

Out with words - Are pictures the new black?

In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
September 4, 2017
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Citation

Jin and Kozka (2017a, September 04). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black-


Research papers

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
September 4, 2017
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Citation

Hickey, K. (2017a, September 04). Inside out. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/inside-out


Videos

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Sophie Van Neck
Company: InSites Consulting
January 11, 2017
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Citation

Verhaeghe and Van Neck (2017a, January 11). We have seen the future.... ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future--8950


Research papers

A mobile discovery to reveal the passions of Chinese youth

ABInBev China commissioned MobileMeasure (MM) Consulting to understand the new age connected youth and their passions. They wanted to discover the existing and emerging target market segments in China and identify their interests, passions and...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Navin Williams, Muthu Kathiresan
May 19, 2016
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Citation

Williams and Kathiresan (2016a, May 19). A mobile discovery to reveal the passions of Chinese youth. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/a-mobile-discovery-to-reveal-the-passions-of-chinese-youth


Magazines

Revue Française du Marketing (Décembre 2005)

Ce numéro de la Revue Française du Marketing se propose de faire le point sur lesrécentes recherches françaises dédiées à l'analyse et à l'explication ducomportement de l'internaute. Les cinq contributions du présent...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2005
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Citation

, A. (2005a, December 01). Revue Française du Marketing (Décembre 2005). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2005-