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We have seen the future...

Date of publication: January 11, 2017

Catalogue: Global Qualitative 2017: Back to the future

Company: InSites Consulting

Authors: Annelies Verhaeghe, Sophie Van Neck

Abstract:

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Annelies Verhaeghe

Author

This is a long description of some author details.

Sophie Van Neck

Author

This is a long description of some author details.

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Citation

Verhaeghe and Van Neck (2017a, January 11). We have seen the future.... ANA - ESOMAR. Retrieved September 18, 2025, from


https://ana.esomar.org/documents/we-have-seen-the-future--8950