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We have seen the future...

Date of publication: January 11, 2017

Catalogue: Global Qualitative 2017: Back to the future

Company: InSites Consulting

Authors: Annelies Verhaeghe, Sophie Van Neck

Abstract:

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Annelies Verhaeghe

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Sophie Van Neck

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We have seen the future...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck

Company: InSites Consulting

October 23, 2017

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Citation

Verhaeghe, Tomoiaga, Plazo and Van Neck (2017a, October 23). We have seen the future.... ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/we-have-seen-the-future-


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Pallini and Verhaeghe (2018a, September 23). Your Honor, we have lost our edge. ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/your-honor-we-have-lost-our-edge


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Citation

Verhaeghe and Van Neck (2017a, January 11). We have seen the future.... ANA - ESOMAR. Retrieved September 02, 2025, from


https://ana.esomar.org/documents/why-we-have-to-change-the-language-of-market-research-