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Research papers

Emotionology

Emotionology is an innovative research project conducted by Turner Latin America in 2013 and 2014, in partnership with Neurensics and BMC, with the objective of measuring consumers' emotional engagement towards different types of content, drilling...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Pablo Verdin, Renata Policicio
June 15, 2015
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Citation

Verdin and Policicio (2015a, June 15). Emotionology . ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/emotionology-


Research papers

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Pavel Escobedo, Antonio Flores, Beatriz Mello, Fernando Roca, Lina Roncanci, Lissette Valdes-Brito, Jo McIlvenna
June 15, 2015
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Citation

Escobedo et al. (2015a, June 15). 21st century woman . ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/21st-century-woman--8389


Research papers

It's time for Latin America to join the breakthrough innovation carnival parade!

This paper investigates local and global companies and their abilities to create balanced innovation portfolios throughout the main three types of innovations (core, contiguous, breakthroughs) comparing developed and developing countries,...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gerardo Martinez Romano, María Cristina Páez, Lucy Balbuena Robles
Company: Ipsos MRBI
June 15, 2015
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Citation

Romano , Páez and Balbuena Robles (2015a, June 15). It's time for Latin America to join the breakthrough innovation carnival parade! . ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/it-s-time-for-latin-america-to-join-the-breakthrough-innovation-carnival-parade-


Videos

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Beatriz Mello, Pavel Escobedo
June 15, 2015
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Citation

Mello and Escobedo (2015a, June 15). 21st century woman . ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/21st-century-woman-


Videos
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Citation

Besprosvan, K. (2015a, June 15). The future of LATAM (Spanish). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/the-future-of-latam-spanish-


Videos

Building digital brand engagement (Spanish)

The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy).Sharing with the Audience the Regional Think and Local Digital Touch.?How PepsiCo...

Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
June 15, 2015
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Citation

Barallobre, F. (2015a, June 15). Building digital brand engagement (Spanish). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/building-digital-brand-engagement-spanish-


Research papers

Building digital brand engagement

In this paper we will review the seven drivers of digital brand engagement with real examples in the of cookie and crackers categories in Latin America. The paper illustrates Pepsico Best Practice and the amazing results of suing social networks to...

Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
April 28, 2015
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Citation

Barallobre, F. (2015a, April 28). Building digital brand engagement. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/building-digital-brand-engagement


Research papers

Digital natives

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
April 28, 2015
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Citation

Gontijo and Jayasundera (2015a, April 28). Digital natives. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/digital-natives


Research papers

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
April 28, 2015
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Citation

Conrad, J. (2015a, April 28). Firecracker. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/firecracker-8382