Resources Library by ANA

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024

Authors: Luis Fernando Rico Navas, Cornelia Schonberger

Company: MindMetriks

April 24, 2024

Multi-methods cocktail

How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.

Catalogue: Fusion 2019

Author: Tom van Bommel

Company: Unravel Research

November 10, 2019

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019

Authors: Aline Souza, Janaína Brizante

Company: Nielsen

April 7, 2019

Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Juliana Oliveira, Maria Carolina Rodrigues

Company: Ipsos MRBI

March 27, 2018

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW

Author: Sjoerd Koornstra

September 22, 2016

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW

Authors: Julie Knox, Andy Lack, Tom Vannozzi, Luke Mantell

Company: Jigsaw Research

September 22, 2016

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sally Wu, Patrick Fagan, Andrew Tenzer

May 19, 2016

Watching the devices

This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video...

Catalogue: Congress 2015: Revelations

Authors: Robert Ellis, Martin Greenbank

Company: COG Research Ltd.

October 1, 2015

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations

Author: Michael E. Smith

Company: Nielsen

October 1, 2015