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Yuan and Basabe (2018a, May 14). McDonald's deeper consumer understanding. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/mcdonald-s-deeper-consumer-understanding-9306
Saenz, J. (2018a, May 14). Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening . ANA - ESOMAR. Retrieved September 22, 2024, from
Troncoso and Romero (2018a, May 14). Beyond traditionalism (Spanish). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/beyond-traditionalism-spanish-
Hahn-Griffiths, S. (2018a, May 14). How to win in the reputation economy by applying global insight in reputation to LATAM. ANA - ESOMAR. Retrieved September 22, 2024, from
Suner and Gail (2018a, May 14). The thermometer (Spanish). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-thermometer-spanish-
Garritano and Tavares (2018a, May 14). Redesigning a brand tracker. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/redesigning-a-brand-tracker-9313
Rivera and Lock (2018a, May 14). Modeling insights with ESPN. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/modeling-insights-with-espn
Corzo and Barallobre (2018a, May 14). Building iconic brands (Spanish). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/building-iconic-brands-spanish-
Cohenar, J. (2018a, May 14). PEPFlix (Spanish). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/pepflix-spanish-