Abstract:

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic programme has been helping our business to deliver growth even in turbulent times. Being close to consumers & shoppers has been the golden key to be sensitive and connected when delivering brand ideas into the market. And as a result, more than 100 new and refined ideas have been delivered with "The Thermometer" lenses.