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Ren, Yang, Yuan and Tang (2004a, March 28). Managing the Competitive Customer Relationshipâ¢. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/managing-the-competitive-customer-relationship-
Einhorn, Drenth and Rudolph (2003a, October 26). What customer information do category managers need? . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/what-customer-information-do-category-managers-need-
Marinopoulos and Hill (2003a, September 14). How corporate reputation measurement can be a part of every CEO's KPIs . ANA - ESOMAR. Retrieved September 26, 2024, from
Goosey, R. W. (2003a, June 20). Defining the gold standard for user centric global online audience measurement. ANA - ESOMAR. Retrieved September 26, 2024, from
Modzelewski, Cisek and Ejdys (2003a, June 20). Real profile . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/real-profile-
del Campo and GarcÃa (2003a, March 30). Knowing the consumer through the eyes of others . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/knowing-the-consumer-through-the-eyes-of-others-
Renkema and Zwikker (2003a, March 30). Development of a new brand concept . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/development-of-a-new-brand-concept-
Erdogan and Oktar (2003a, January 26). Integrating decision making and marketing intelligence. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/integrating-decision-making-and-marketing-intelligence
Donbavand and Broadbent (2002a, March 17). From holistic marketing to holistic customers . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/from-holistic-marketing-to-holistic-customers-