Real profile

Date of publication: June 20, 2003

Abstract:

When faced with a market need for cost-effective data analogous to user-centric panel-based audience measurement, the Polish market developed the 'Real Profile' methodology. The methodology combines the use of declarative pop-up surveys and site-centric measurement technology to provide well-understood indicators and metrics to the online advertising and publishing community. This paper provides new insights into resolving key issues that appear in the mixing of declarative and 'technology-based' research.

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