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Real profile

Date of publication: June 20, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Christopher Modzelewski, Tomasz Cisek, Piotr Ejdys

Abstract:

When faced with a market need for cost-effective data analogous to user-centric panel-based audience measurement, the Polish market developed the 'Real Profile' methodology. The methodology combines the use of declarative pop-up surveys and site-centric measurement technology to provide well-understood indicators and metrics to the online advertising and publishing community. This paper provides new insights into resolving key issues that appear in the mixing of declarative and 'technology-based' research.

Christopher Modzelewski

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Tomasz Cisek

Author

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Piotr Ejdys

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Modzelewski, Cisek and Ejdys (2003a, June 20). Real profile . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/real-world-real-time-real-results